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Perficient Managing Director Eric Enge discussed how to build a mobile SEO site with good UX during the “Mobile First Indexing & Mobile Friendly SEO” session at SMX West. Participants wanted to learn about page speed, ranking, interstitial penalties, and Norway Phone Number List how mobile-first index SEO is different from traditional SEO. Doesn't designing a responsive site according to the best search engine guidelines do away with creating a “mobile first” site? Aren't we just building "sites" now? Enge: It's true that with a responsive site, you're seemingly building a single site. But that's not entirely true. Most likely, you will create three different sets of style sheets. These allow you to offer a different version of the site to desktop, tablet and Norway Phone Number List smartphone users. How you manage and display the information in these style sheets is actually very important. For example, maybe your content's font size is too small, or the links are too close together, so they're not easily tappable.
You can also take large blocks of text content and implement tabs, accordions, or dropdowns to manage their display on a smartphone. So there are many things that still need to happen to be mobile first. Being reactive is not enough! In the Norway Phone Number List case of a dedicated mobile website, adopted first on mobile, is it relevant to keep canonical from mobile to desktop as is usually done? And do we change the instructions (from mobile to desktop)? Enge: You should always leave the rel=Alternate and rel=canonical tags in place. I think it's Norway Phone Number List still useful. However, Google has repeatedly stated that there is no need to reverse them in the mobile world. From their perspective,
While they could ask webmasters to change the direction of these tags, the reality is that it would take publishers years to change them properly. In the event that all of our desktop pages are not available in a mobile version, do you think it is more Norway Phone Number List appropriate to create them in AMP rather than in a mobile version? Enge: You can create pages “natively” in AMP. This means your mobile pages can just be AMP instead of having traditional HTML/Javascript pages. How do you balance user experience with your statement that you should have the same amount of content on your mobile site as on your desktop site? Google says it Norway Phone Number List values a user's experience and a content overloaded mobile page can kill that and potentially lower your conversion rate if it's overwhelmed with text.